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Research papers

Improving quality in multi-country projects by capturing its heterogeneity

This paper expresses a growing concern over globalisation and new market research demands and is a review based on factual experience regarding the problems and pitfalls facing multi-country research in Latin America with the purpose of helping...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Jorge Lipetz, Mónica S. Markwald, Jorge García-González
Company: Markwald La Madrid & Asociados
September 1, 1998
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Citation

Lipetz, Markwald and García-González (1998a, September 01). Improving quality in multi-country projects by capturing its heterogeneity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-quality-in-multi-country-projects-by-capturing-its-heterogeneity-